DOMINIK ERTL

Dipl.-Ing. (FH)

Senior Product Leader | SaaS, AI, UX, Enterprise Platforms, Agile Transformation

Driving enterprise-scale transformation through platform thinking, ML/GenAI enablement, and cross-functional execution.

I lead digital product and platform teams with a focus on commercial outcomes, user experience, and close collaboration across engineering, business, and customer-facing functions. My goal is to align products with scalable technologies that ship reliably and solve real market needs.

Over the last years, I’ve driven product work across financial services, eCommerce, digital marketing SaaS, and consumer marketplaces, navigating legacy systems, global scaling, and shifting customer expectations in both startup and enterprise contexts.

My background blends user-centered design, data-informed decision-making, and platform strategy. I build on scalable technologies like cloud infrastructure, microservices, and ML/GenAI to support discovery, delivery, and operations. I’ve built and led interdisciplinary teams across Europe, Asia and the US, and guided organizations through complex transformation involving org change, technical modernization, and capability development.

What ties my work together is clarity: ensuring product decisions are grounded in business value, and that teams can execute with shared purpose, user input, and technical feasibility, without guesswork.

Professional Achievements

Scaled Allianz internal digital platform, improving delivery efficiency and expanding adoption 10x across global teams.
Transformed internal service operations, into a product-based delivery model, boosting workforce efficiency by 50% and cutting operating costs in half.
Integrated GenAI solutions (e.g. Retrieval-Augmented Generation, Agentic AI) into enterprise workflows to drive automation and accelerate delivery.
Led legacy platform streamlining and co-directed post-merger re-architecture and migration for an eCommerce brand, enhancing scalability and operational control.
Expanded an email marketing solution into a multi-channel SaaS platform with machine learning and automation capabilities.
Co-created and scaled a new automotive after-market services platform, enabling innovative business models and accelerating customer acquisition.

Core Competencies

Strategy & Product Leadership:
Platform Ownership · Product Strategy · Product Discovery · Business Model Innovation · Continuous Discovery · Roadmapping · Portfolio Management · Outcome Alignment
Enterprise Transformation & Delivery:
Digital Transformation · Agile Operating Models (Scrum, SAFe, Lean) · Organizational Design · Change Management · Scalable Delivery · MVP & A/B Testing · SDLC Oversight
AI Enablement & Technology:
GenAI Integration (RAG, Agentic AI) · AI Governance & Adoption Strategy · LLM Tooling (LangChain, VectorDBs, Prompt Engineering) · Applied AI in Product Workflows
Platforms, Cloud & Infrastructure:
Enterprise Platforms · Microservices Architecture · AWS · GCP · Azure · OpenShift · Platform Re-architecture & Migration
Leadership & Collaboration:
Global Team Leadership · Cross-Functional Collaboration · Executive & Stakeholder Alignment · Mentoring & Capability Building · Consensus Building · Organizational Coaching · KPI Definition · OKR-Driven Execution
Customer & Experience Innovation:
UX/CX Strategy · Customer-Centric Design · Design Thinking · Data-Informed Decision Making · Journey Mapping · Outcome-Driven Innovation

Professional Journey

Head of Product Design & Optimization (Allianz Executive)

Allianz Technology SE · 2020–Present
I lead Product Design & Optimization at Allianz Technology's Digital Customer Interaction Area, heading cross-functional UX and data analytics teams across Europe and Asia. My focus is on scaling digital platforms and services that enhance how customers interact with Allianz globally. This includes driving product strategy, platform adoption, and AI enablement through GenAI pilots, governance frameworks, and internal capability building. My work supports transformation across experience, delivery speed, and measurable business impact.

Vice President of Product

posterXXL · 2019–2020
As Vice President of Product at posterXXL, I led the digital product platform portfolio for Germany’s leading eCommerce brand in photo personalization. I managed cross-functional teams across product, UX, research, and data, and played a central role in aligning the platform with Photobox Group’s broader strategy. My work focused on improving customer experience, driving experimentation-led growth, and preparing the organization for scalable operations through replatforming, post-merger integration, and cross-market coordination.

Senior Product Manager, Team Lead

Mapp Digital (ex Teradata) · 2012–2019
At Mapp Digital (ex Teradata), I built and led international product and UX teams across Germany, Poland, and the U.S., helping transform Mapp Cloud from a single-channel email tool into a unified multichannel and insights-driven marketing automation platform. I oversaw integration of acquired technologies into a cohesive SaaS experience and introduced agile, customer-centric, and design thinking practices across teams. My work supported the company’s expansion into one of the largest independent platforms in the digital marketing space, serving enterprise and mid-market clients across industries. Request a demo here.

Product Manager

AutoScout24 · 2008–2012
At AutoScout24, I worked as a Product Manager and founding member of the company’s first UX team, helping embed user-centered design across the product and engineering organization. I played a key role in supporting the company’s agile transformation and co-led the launch of a new automotive after-sales services marketplace — a business model extension integrated into one of Europe’s largest car platforms, serving millions of users across 18 countries.

Co-Founder

SEGIN (Startup) · 2006–2008
In 2006, I co-founded a startup focused on indoor location-based services, supported by the Strascheg Center of Entrepreneurship and the EXIST program. We developed a mobile app for venue navigation and context-aware offers, combining early mobile UX with location technology. While the venture closed in 2008, it gave me hands-on experience in product development, early-stage strategy, and the practical realities of building from zero.

Education

I hold a German Diploma of Engineering (FH) in Cartography and Geo-Media Technology from Munich University of Applied Sciences, where I focused on Information Theory & Management, Software Development, Usability, and Location-based Data.

During my studies, I completed an exchange semester abroad, at RMIT University in Melbourne, Australia, specializing in mathematical and geospatial sciences.

Additionally:

Part-time lecturer at Munich University of Applied Sciences.
Recipient of a one-year Founder Scholarship by the German Federal Ministry for Economic Affairs and Forschungszentrum Jülich GmbH, combining startup experience with coaching and seminars.
Certified Scrum Product Owner (CSPO) with over ten years of senior Agile leadership experience.

Worked with:

Developed and shaped skills with (and many more):

Most recently:

5-Day AI Intensive Course with Google, 2025-Q1

Legal Notice (Impressum)

Dominik Ertl
Staltacher Str. 30A
82393 Iffeldorf

Contact

Phone: +49 (0) 179 22 02 379
Email: [email protected]

Responsible for content

Ertl, Dominik, Staltacher Str. 30A, 82393 Iffeldorf, Germany

Source: e-recht24.de

Privacy Policy

This Application collects some Personal Data from its Users. This document can be printed for reference by using the print command in the settings of any browser.

Owner and Data Controller

Dominik Ertl - Staltacher Str. 30a - 82393 Iffeldorf (Germany)

Owner contact email: [email protected]

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Usage Data; Cookies.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application. Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Hosting

We host the contents of our website with the following provider:

External Hosting

This website is externally hosted. The personal data collected on this website is stored on the servers of the host(s). This may primarily include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated through a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 Para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6 Para. 1 lit. f GDPR).

If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfill their service obligations and will follow our instructions regarding this data.

We use the following host(s):
GitLab Inc.
268 Bush Street, Suite 350
San Francisco, CA 94104

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users' consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Displaying content from external platforms and Traffic optimization and distribution.

For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google Fonts (Google Inc.)

Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows this Application to incorporate content of this kind on its pages.

Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

Place of processing: US Privacy Policy.

Font Awesome (Fonticons, Inc.)

Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.

Personal Data processed: Usage Data.

Place of processing: United States Privacy Policy.

Traffic optimization and distribution

This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

Cloudflare (Cloudflare Inc.)

Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.

Personal Data processed: Cookies; various types of Data as specified in the privacy policy of the service.

Place of processing: United States Privacy Policy.

Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

Users have given their consent for one or more specific purposes. provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which the Owner is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner; processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed. Personal Data collected for the purposes of the Owner's legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.

Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.

Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.

Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.

Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.

Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.

Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.

Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users' request, the Owner will inform them about those recipients.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User's device.

Legal information

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Last updated: March 21, 2025

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